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Yeh

Dr. Ching-Hua Yeh

M.Sc.

Research assistant

Institute for Food and Resource Economics (ILR)
Nussallee 21, Building 2, Room 1.003
53115 Bonn, Germany

Tel: +49-(0)228-73-3582
Fax:+49-(0)228-73-3374
Email:

Research interests

  • Experimental economics (Choice experiment/ Contingent valuation/ Experimental auction/ Eye-tracking)
  • Consumer behavior and preference
  • Food marketing

 

Teaching

  • Since SS2014: Advanced Methods of Market Research
  • Since WS2014/15: Methods of Empirical Research (Quantitative Research Methods)
  • Since WS2017/18: Seminar Marketing and Market Analysis
  • Since SS2018: Research Seminar in Market and Consumer Research

 

Research Project

  • Strength2Food: Sustainable food chains through public policies: the cases of the EU quality policy and public sector food procurement. 
  • Social Lab II - "SocialLab II - Livestock Farming: Acceptance through Innovation

 

Publications

  

Journal Publications (peer reviewed)

Yeh, C.-H., Menozzi, D.; Török, Á. (2020). Eliciting egg consumer preferences for organic labels and omega-3 claims in Italy and Hungary. Foods, 9(9), 1212. Link.

Lee, T. R., Sinnarong, N., Hsu, Y. H., Lan, H. Y., Yeh, C. H., & Hilletofth, P. (2020). The sequence of strategies when establishing Taiwanese restaurant in Thailand. European Business Review. Link

Yeh, C. H., Hartmann, M., & Langen, N. (2020): The Role of Trust in Explaining Food Choice: Combining Choice Experiment and Attribute Best–Worst Scaling. Foods, 9(1), 45. Link.

Yeh, C. H. (2020). What Matters When Purchasing Fresh Agri-Food for Taiwanese Consumers? A Best-Worst Scaling Approach. Open Journal of Business and Management, 8(01), 135. Link.

Yeh, C.-H., Hartmann, M., Hirsch, S. (2018): Taiwanese consumer survey data for investigating the role of information on equivalence of organic standards in directing food choice. Data in Brief (accepted). Link.

Yeh, C.-H., Hartmann, M., Hirsch, S.(2018): Does information on equivalence of standards direct choice? Evidence for organic labels from different countries-of-origin. Food Quality and Preference, 65: 28-3, Link.

Hartmann, M., Cash, S., Yeh, C.-H., Landwehr, S., McAlister, A. R. (2017): Children's purchase behavior in the snack market: Can branding or lower prices motivate healthier choices?, Appetite, Link.

Whitney, C. W.; Tabuti, J. R. S.; Hensel, O.; Yeh, C.-H.; Gebauer, J.; Luedeling, E. (2017). Homegardens and the future of food and nutrition security in southwest Uganda. Agricultural System, 154, 133-144. Link

Yeh, C. H.; Hartmann, M. (2016). Consumers’ Preference for Sweet Peppers with different Process Attributes: A Discrete Choice Experiment in Taiwan. International Journal on Food System Dynamics7(4), 293-310. Link

Yeh, C.-H.; Lücke, F.-K.; Janssen, J. (2015). Bioplastics: Acceptable for the Packaging of Organic Food? A Policy Analysis. Journal of Agriculture, Food Systems, and Community Development, 6(1), 95-105. Link

Project report:

Hartmann, M .; Meyer, K .; Yeh, C.-H .; Filipovic J .; Gorton, M .; Kuć, V .; Tocco, B .; White, J. (2019): Report on experimental research using a virtual store environment to understand consumer food choice relating to FQS products and strategies. Link

Hartmann, M.; Yeh, C.-H.; Amilien, V.; Čeliković, Z.; Csillag, P.; Filipovič, J.; Giraud, G.; Gorton, M.; Kuč, V.; Menozzi, D.; Poschwatta, O.; Quarrie, S.; Roos, G.; Saidi, M.; Tocco, B.; Török, Á.; Veneziani, M.; Vreden, T. (2019). R eport on quantitative research findings on European consumers’ perception and valuation of EU food quality schemes as well as their confidence in such measures. Link

Conference contribution:

Yeh, C.-H.; Hartmann, M. (2019). German consumers’ preference and planned behavior for animal welfare labelled cured ham: An integrated latent choice model. 2019 AAEA Annual Meeting, Atlanta, USA.

Klink-Lehmann, J.; Yeh, C.-H.; Hartmann, M. (2019). The influence of wine awards and sustainability labels on consumers’ WTP: An experimental study at the example of German “Riesling”. 2019 AAEA Annual Meeting, Atlanta, USA.

Hartmann, M.; Yeh, C.-H.; Gorton, M., Tocco, B.; Török, Á. (2019). Improving consumer evaluation of the EU organic label: cross-country evidence on the effectiveness of logo modification. 172nd EAAE Seminar, Brussels.

Gorton, M., Tocco, B., Yeh, C. H., & Hartmann, M. (2018). What determines consumer trust in, and use of the EU’s organic label? The role of institutional trust and attachment. In 164th EAAE Seminar, Chania, Greece.

Yeh, C.-H.; HArtmann, M.; Amilien, V.; Filipović, J.; Saidi, M.; Menozzi, D.; Tocco, B.; Török, Á. (2018). Drivers of European consumers’ choice of cheese: Drivers of consumers’ choice of cheese: Heterogeneity between countries, similarity between consumer’ segments across countries. In 164th EAAE Seminar, Chania, Greece.

Gorton, M., Tocco, B., Yeh, C. H., & Hartmann, M. (2018). What determines consumers’ trust in the EU’s organic label? A cross country comparison of the role of institutional trust and consumer knowledge. In 2018 Agricultural and Applied Economics Association.(AAEA) Annual Meeting, August 5-7, Washington DC, USA.

Yeh, C.-H.; Hartmann, M.; Langen, N. (2018). The role of trust in explaining food choice: combining choice experiment and attribute best worst scaling. In 30th international conference of agricultural economists (ICAE) 2018, Vancouver, Canada.

Yeh, C.-H.; Hartmann, M.; Áron, T.; Filipović , J.; Veneziani, M. (2018). Consumers’ use of the Protected Geographical Indication (PGI) label in an European comparison: Why does it differ? In 30th international conference of agricultural economists (ICAE) 2018, Vancouver, Canada.    

Lerro, M.; Klink-Lehmann, J.; Yeh, C.-H.; Vecchio. R; Hartmann, M. and Cembalo, L. (2018): A multiple price list experiment to measure consumer willingness to pay for social responsibility, Presentation at SIDEA, Metamoforsi Verde, Agricoltura, Cibo, Ecologia, 13-15 September 2018, Perugia, Italy.

Lerro, M.; Klink-Lehmann, J.; Yeh, C.-H.; Vecchio. R; Hartmann, M. and Cembalo, L. (2018): organic wine vs. sustainable wines: who is the champion? Paper presented at the 2nd international GRAB-IT Workshop, 27-39 June, 2018, Capri Island (Naples), Italy.

Lerro, M.; Klink-Lehmann, J.; Yeh, C.-H.; Vecchio. R; Hartmann, M. and Cembalo, L. (2018): Consumer preferences for CSR wines: an exploratory analysis in Italy and Germany, Paper presented at the 12th Annual American Association of Wine Economists (AAWE) conference, 10-14 June, 2018, Ithaca, USA.

Yeh, C.-H.; Hartmann, M.; Török, Á.; Filipović, J.; Giraud, G.; Menozzi, D.; Roos, G.; Tocco, B. (2017). European Consumers’ Knowledge, Perception And Use of Food Quality Labels: A Cross-Country Study. XV EAAE Congress 2017, 28th Aug.- 1st Sept. Parma, Italy.

Landwehr, S.; Hartmann, M.; Yeh, C.-H.; Cash, S. B.; McAlister, A. (2017). Fruits or Cookie – How Children Behave as Snack Purchasers.  XV EAAE Congress 2017, 28th Aug.- 1st Sept. Parma, Italy.

Yeh, C.-H. (2017). A Best-Worst Approach to Investigate Factors Affecting Taiwanese Consumers' Food Purchase Decision. XV EAAE Congress 2017, 28th Aug.- 1st Sept. Parma, Italy.

Landwehr, S.; Hartmann, M.; Yeh, C.; Cash, S.; McAlister, A.(2017): Apfel oder Cookie? Eine Analyse der Einflussfaktoren auf das Kaufverhalten von Kindern im Snackbereich. Präsentiert auf dem 54. Wissenschaftlichen Kongress der Deutschen Gesellschaft für Ernährung, 01.-03. März 2017, Kiel.

Hartmann, M.; Cash, S.; Yeh, C.; Landwehr, S.; McAlister, A. (2016): Children’s Purchase Behavior in the Snack Market: Can Branding or Low Price Motivate a Healthy Choice? Paper presented at the 2016 AAEA Annual Meeting, July 31 - August 2 2016, Boston, MA, USA. Link

Yeh, C.-H.; Hartmann, M. (2016). Consumers’ preference for and capability to differentiate
between different process attributes: A discrete choice experiment for sweet peppers in Taiwan. Presentation at 10th International European Forum (Igls-Forum) (151th EAAE Seminar) on System Dynamics and Innovation in Food Networks, 15-19 Feb. 2016 in Innsbruck-Igls, Austria.

Yeh, C.-H.; Hartmann, M.; Langen, N. (2016). Consumers’ Preferences for Sweet Peppers: Combining Discrete Choice Experiments and Best Worst Scaling. Presentation at 10th International European Forum (Igls-Forum) (151th EAAE Seminar) on System Dynamics and Innovation in Food Networks, 15-19 Feb. 2016 in Innsbruck-Igls, Austria.

Yeh, C.-H.; Langen, N.; Lorenz, B.; Klink, J. (2015). Region of origin information’s influence on taste perception and consumer choice. Presented at Global Cleaner Production and Sustainable Consumption Conference 2015, 1-4 November, Sitges, Spain.

Yeh, C.-H.; Langen, N.; Hartmann, M. (2015). Country-of-origin and chemical residue test determine consumers' preferences for sweet peppers in Taiwan: A discrete choice experiment. Presented at Global Cleaner Production and Sustainable Consumption Conference 2015, 1-4 November, Sitges, Spain.

Yeh, C.-H.; Langen, N.; Hartmann, M. (2015). Choice of Sweet Peppers: Investigating Factors Affecting Taiwanese Consumers' Purchase Decision Using Best-Worst Scaling Methodology. Presented at Tropentag conference of "Management of land use systems for enhanced food security – conflicts, controversies and resolutions", September 16 – 18, Berlin. Link

 

Webinar contribution:

HARTMANN, M.; YEH, C.-H.; AMILIE, V.; FILIPOVIĆ, J.; GIRAUD, G.; GORTON, M.; MENOZZI, D.; ROOS, G.; SAIDI, M.; TOCCO, B.; TÖRÖK, Á.; VENEZIANI, M. (2019). Strength2Food Webinar: Food Quality Labels: Do they matter for consumers? Empirical results from a pan-European study and policy recommendations. 19 Sept. 2019. Bonn, Germany.

 

Supervised theses:

  • The relevance of environmental awareness in meat consumption behavior among university canteen visitors

 

 

 

 

Zuletzt geändert: 26.11.2020