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Current research grants

BioSC          Transform2Bio Logo             BioSC            

The objective of Transform2Bio is the systematic identification of transformation trajectories for the implementation of a stronger bio-economy in the Rheinische Revier. The project is carried out together with several partners from Forschungszentrum Jülich, RWTH Aachen and University of Bonn. Our working package (WP 2.3) deals with citizens’ and consumers’ attitudes and acceptance of the bio-economy. It mainly aims at describing citizens’ opinion formation, to identify the drivers and impediments as well as the influencers for the acceptance of bio-based technologies and for the willingness to adopt (WTA) and willingness to pay (WTP) for bio-based products.

Staff: Prof. Dr. Monika Hartmann, Jeanette Klink-Lehmann, Janine Macht
Funding: FOCUS FUND as part of the NRW strategy project BioSC - Phase2: Focusing. Ministry of Culture and Science of the State of North Rhine-Westphalia
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Social Lab II

The overarching aim of the cooperative project is to investigate the societal acceptance of existing and future animal husbandry systems as well as to investigate the associated particularities of animal welfare products and its marketing approaches. Consequently, the research cooperative project aims to enrich the understanding of change processes in agriculture and retailing, based on empirical and scientific findings. In work package 4 we use a virtual supermarket to examine different pricing strategies, label designs, as well as changes in the supermarket’s choice architecture with regard to their influence on the purchase decision process of consumers as well as product choice and the willingness to pay for more sustainable animal products in an experimental purchase environment.

Staff: Prof. Dr. Monika Hartmann, Dr. Ching-Hua Yeh, Kathrin Meyer
Funding: Federal Ministry of Food and Agriculture (BMEL) based on a decision of the Parliament of the Federal Republic of Germany via the Federal Office of Agriculture and Food (BLE) under the innovation support program
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Competing objects of protection in animal husbandry – Analysis from a consumers’ Perspective

In the course of the public debate about modern animal husbandry improvements are considered as necessary. However, in the context of formulating requirements for acceptable animal husbandry conflicts between goals like animal welfare and environmental protection or between animal and human health are hardly taken into account.

Against this background the project aims at identifying relevant goals of protection in the context of animal husbandry from the perspective of consumers and citizens respectively, characterizing approaches of consumers and citizens to deal with conflicting goals and providing information for decision makers in ministries, farms and companies with respect to developing animal husbandry.

Staff: Prof. Dr. Monika Hartmann, Dr. Johannes Simons, Jeanette Klink- Lehmann, Lena Große Streine

Funding: Referat II - 1 des Ministeriums für Umwelt, Landwirtschaft, Natur- und Verbraucherschutz (MULNV) des Landes Nordrhein-Westfalen, Umweltverträgliche und standortgerechte Landwirtschaft (USL)

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MiRA Project

Plants are intimately associated with a diversity of beneficial microorganisms in their root zone, some of which can enhance the plant’s resistance to insect pests. Thus, the use of Microbe-induced Resistance (MiR) to reduce pest losses in agriculture has emerged as a highly promising possibility to improve crop resilience and reduce use of harmful pesticides.
The MiRA project is an International Training Network (ITN) which is funded by the European Horizon 2020 program, the “Marie-Curie Action”. The main goal of this project at the University of Bonn is to evaluate consumers’ and farmers’ acceptance and perception of agricultural technologies based on Microbe-induced Resistance in tomato and potato cultivation in Europe.

Staff: Prof. Dr. Monika Hartmann, Ursula Ploll

Funding: This  project  has  received  funding  from  the European  Union’s  Horizon  2020  research  and Innovation programme under grant agreement No 765290

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Strength 2 Food

Strength 2 Food aims to improve the effectiveness of EU food quality schemes (FQS), public sector food procurement (PSFP) and to stimulate Short Food Supply Chains (SFSC) through research, innovation and demonstration activities. University of Bonn assesses consumer knowledge, confidence in, valuation and use of FQS labels and products via cross-national surveys, ethnographic and virtual supermarket-based research.

Staff: Prof. Dr. Monika Hartmann, Dr. Ching-Hua Yeh, Kathrin Meyer
Funding: European Union's Horizon 2020 research and innovation programme, European Commission .

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Horizon2020 EU



Zuletzt geändert: 02.03.2020