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Faculty of Agriculture

You are here: ILRAgricultural and Food Market ResearchStaff Yeh

 

Yeh

Ching-Hua Yeh

M.Sc.

PhD student
Department of Agricultural and Food Market Research
Nussallee 21, Building 2, Room 1.003
53115 Bonn, Germany

Tel: +49-(0)228-73-2139
Fax:+49-(0)228-73-3374
Email:

Since 2013

Research assistance at Bonn University, Institute for Food and Resource Economics (ILR)

Teaching

  • Since SS2014: Advanced Methods of Market Research
  • Since WS2014/15: Methods of Empirical Research (Quantitative Research Methods)
  • Since WS2017/18: Seminar Marketing and Market Analysis
  • Since SS2018: Research Seminar in Market and Consumer Research

 

Publications

  

Journal Publications (peer reviewed)

Yeh, C.-H., Hartmann, M., Hirsch, S. (2018): Taiwanese consumer survey data for investigating the role of information on equivalence of organic standards in directing food choice. Data in Brief (accepted). Link.

Yeh, C.-H., Hartmann, M., Hirsch, S.(2018): Does information on equivalence of standards direct choice? Evidence for organic labels from different countries-of-origin. Food Quality and Preference, 65: 28-3, Link.

Hartmann, M., Cash, S., Yeh, C.-H., Landwehr, S., McAlister, A. R. (2017): Children's purchase behavior in the snack market: Can branding or lower prices motivate healthier choices?, Appetite, Link.

Whitney, C. W.; Tabuti, J. R. S.; Hensel, O.; Yeh, C.-H.; Gebauer, J.; Luedeling, E. (2017). Homegardens and the future of food and nutrition security in southwest Uganda. Agricultural System, 154, 133-144. Link

Yeh, C. H.; Hartmann, M. (2016). Consumers’ Preference for Sweet Peppers with different Process Attributes: A Discrete Choice Experiment in Taiwan. International Journal on Food System Dynamics7(4), 293-310. Link

Yeh, C.-H.; Lücke, F.-K.; Janssen, J. (2015). Bioplastics: Acceptable for the Packaging of Organic Food? A Policy Analysis. Journal of Agriculture, Food Systems, and Community Development, 6(1), 95-105. Link

Conference contribution:

Gorton, M., Tocco, B., Yeh, C. H., & Hartmann, M. (2018). What determines consumer trust in, and use of the EU’s organic label? The role of institutional trust and attachment. In 164th EAAE Seminar, Chania, Greece.

Yeh, C.-H.; HArtmann, M.; Amilien, V.; Filipović, J.; Saidi, M.; Menozzi, D.; Tocco, B.; Török, Á. (2018). Drivers of European consumers’ choice of cheese: Drivers of consumers’ choice of cheese: Heterogeneity between countries, similarity between consumer’ segments across countries. In 164th EAAE Seminar, Chania, Greece.

Gorton, M., Tocco, B., Yeh, C. H., & Hartmann, M. (2018). What determines consumers’ trust in the EU’s organic label? A cross country comparison of the role of institutional trust and consumer knowledge. In 2018 Agricultural and Applied Economics Association.(AAEA) Annual Meeting, August 5-7, Washington DC, USA.

Yeh, C.-H.; Hartmann, M.; Langen, N. (2018). The role of trust in explaining food choice: combining choice experiment and attribute best worst scaling. In 30th international conference of agricultural economists (ICAE) 2018, Vancouver, Canada.

Yeh, C.-H.; Hartmann, M.; Áron, T.; Filipović , J.; Veneziani, M. (2018). Consumers’ use of the Protected Geographical Indication (PGI) label in an European comparison: Why does it differ? In 30th international conference of agricultural economists (ICAE) 2018, Vancouver, Canada.    

Lerro, M.; Klink-Lehmann, J.; Yeh, C.-H.; Vecchio. R; Hartmann, M. and Cembalo, L. (2018): A multiple price list experiment to measure consumer willingness to pay for social responsibility, Presentation at SIDEA, Metamoforsi Verde, Agricoltura, Cibo, Ecologia, 13-15 September 2018, Perugia, Italy.

Lerro, M.; Klink-Lehmann, J.; Yeh, C.-H.; Vecchio. R; Hartmann, M. and Cembalo, L. (2018): organic wine vs. sustainable wines: who is the champion? Paper presented at the 2nd international GRAB-IT Workshop, 27-39 June, 2018, Capri Island (Naples), Italy.

Lerro, M.; Klink-Lehmann, J.; Yeh, C.-H.; Vecchio. R; Hartmann, M. and Cembalo, L. (2018): Consumer preferences for CSR wines: an exploratory analysis in Italy and Germany, Paper presented at the 12th Annual American Association of Wine Economists (AAWE) conference, 10-14 June, 2018, Ithaca, USA.

Yeh, C.-H.; Hartmann, M.; Török, Á.; Filipović, J.; Giraud, G.; Menozzi, D.; Roos, G.; Tocco, B. (2017). European Consumers’ Knowledge, Perception And Use of Food Quality Labels: A Cross-Country Study. XV EAAE Congress 2017, 28th Aug.- 1st Sept. Parma, Italy.

Landwehr, S.; Hartmann, M.; Yeh, C.-H.; Cash, S. B.; McAlister, A. (2017). Fruits or Cookie – How Children Behave as Snack Purchasers.  XV EAAE Congress 2017, 28th Aug.- 1st Sept. Parma, Italy.

Yeh, C.-H. (2017). A Best-Worst Approach to Investigate Factors Affecting Taiwanese Consumers' Food Purchase Decision. XV EAAE Congress 2017, 28th Aug.- 1st Sept. Parma, Italy.

Landwehr, S.; Hartmann, M.; Yeh, C.; Cash, S.; McAlister, A.(2017): Apfel oder Cookie? Eine Analyse der Einflussfaktoren auf das Kaufverhalten von Kindern im Snackbereich. Präsentiert auf dem 54. Wissenschaftlichen Kongress der Deutschen Gesellschaft für Ernährung, 01.-03. März 2017, Kiel.

Hartmann, M.; Cash, S.; Yeh, C.; Landwehr, S.; McAlister, A. (2016): Children’s Purchase Behavior in the Snack Market: Can Branding or Low Price Motivate a Healthy Choice? Paper presented at the 2016 AAEA Annual Meeting, July 31 - August 2 2016, Boston, MA, USA. Link

Yeh, C.-H.; Hartmann, M. (2016). Consumers’ preference for and capability to differentiate
between different process attributes: A discrete choice experiment for sweet peppers in Taiwan. Presentation at 10th International European Forum (Igls-Forum) (151th EAAE Seminar) on System Dynamics and Innovation in Food Networks, 15-19 Feb. 2016 in Innsbruck-Igls, Austria.

Yeh, C.-H.; Hartmann, M.; Langen, N. (2016). Consumers’ Preferences for Sweet Peppers: Combining Discrete Choice Experiments and Best Worst Scaling. Presentation at 10th International European Forum (Igls-Forum) (151th EAAE Seminar) on System Dynamics and Innovation in Food Networks, 15-19 Feb. 2016 in Innsbruck-Igls, Austria.

Yeh, C.-H.; Langen, N.; Lorenz, B.; Klink, J. (2015). Region of origin information’s influence on taste perception and consumer choice. Presented at Global Cleaner Production and Sustainable Consumption Conference 2015, 1-4 November, Sitges, Spain.

Yeh, C.-H.; Langen, N.; Hartmann, M. (2015). Country-of-origin and chemical residue test determine consumers' preferences for sweet peppers in Taiwan: A discrete choice experiment. Presented at Global Cleaner Production and Sustainable Consumption Conference 2015, 1-4 November, Sitges, Spain.

Yeh, C.-H.; Langen, N.; Hartmann, M. (2015). Choice of Sweet Peppers: Investigating Factors Affecting Taiwanese Consumers' Purchase Decision Using Best-Worst Scaling Methodology. Presented at Tropentag conference of "Management of land use systems for enhanced food security – conflicts, controversies and resolutions", September 16 – 18, Berlin. Link

 

 

   

 

 

 

 

 

 

Zuletzt geändert: 01.10.2018