Faculty of AgricultureFaculty of
Agriculture

 

Prof. Monika Hartmann

 

Office hours for students
by appointment with the secretariat: thursday 15-16.

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Prof. Monika Hartmann

Dr. agr.

Head of Department Agricultural and Food Market Research
Nußallee 21 (Building 2)
D- 53115 Bonn

phone: +49 (0) 228 73 35 37
fax: +49 (0) 228 73 33 74
email:

Secretary
Susanne Roscher
phone: +49 (0) 228 73 35 38
fax: +49 (0) 228 73 33 74
email:

Fields of Research

  • Information and communication in the food sector
  • Food demand and consumer protection policies
  • Ethical consumption
  • Corporate Social Responsibility in the food sector
  • Competitiveness of the food sector

 

CV

1961                     born in Lank-Latum, North Rhine-Westphalia

Education

1987                    Diploma in Agricultural Science
1991                    Ph.D. in Agricultural Economics, University Giessen


Professional activities

1987 Research Fellow at the Agricultural Faculty, University Giessen (Hesse)
1987 - 1995 Research Fellow (87-92) und Assistant Professor (92-95) at the Faculty of Economics,
University of Frankfurt (Hesse)
1994 - 1995 Acting Professor for Agricultural and Environmental Policy at the Agricultural Faculty,
University Giessen
1995 - 2002 Head of the Division on Agricultural Markets, Marketing and World Agricultural Trade
at the Institute of Agricultural Development in Central and Eastern Europe, Halle/Saale
(Saxony-Anhalt), and Professor (1996-2002) at the agricultural faculty, university of
Halle
since 2002  Professor for Agricultural and Food Market Research, Institute for Agricultural Policy,
Market Research, and Economic Sociology, University of Bonn

Current Publications

Langen, N., Grebitus, C. and Hartmann, M. (2013): Success factors of Cause-related Marketing in Germany, Agribusiness 29 (2): 207-227. link

Hartmann, M., Heinen, S., Melis, S. und Simons, J. (2012): Consumers' Awareness of CSR in the German Pork Industry, British Food Journal 115 (1).

Hartmann, M. (2011): Corporate social responsibility in the food sector. European Review of Agricultural Economics, 38 (3), 297–324. 

Hartmann, M., Lensch, A.K., Simons, J. (2011): Beeinflussung der Wirkung von Ernährungsinformation durch Framing: Analyse am Beispiel von Folsäure. Accepted for publication at German Journal of Agricultural Economics.

Simons, J., Heinen, S. und Hartmann, M. (2011): CSR intern nicht ausreichend kommuniziert - Kommunikation über Unternehmensverantwortung und Nachhaltigkeit in der Fleischwirtschaft, Fleischwirtschaft, Jg. 91, H.6, S. 60-63.

Langen, N., Grebitus, C. and M. Hartmann (2010): Is there need for more transparency and efficiency in cause-related marketing? International Journal on Food System Dynamics 1 (4). link

Hartmann, M. (2010): The EU School Fruit Scheme – a Step Towards a ‘Healthy’ CAP? Foreword. EuroChoices 9 (2). link

Simons, J., Hartmann, M., Petersen, B. (2010): Wann ist die Ebermast praxisreif? In: Fleischwirtschaft jg. 90 (4/2010) S. 84-86. Vermarktung von Agrargütern und Lebensmitteln.

Hartmann, M., Hoffmann, J., Simons, J. (2010): Behavioural Economics and the Theory of Social Structure: Relevance for Understanding Inter-Organizational Relationships. In: Fischer, C.; Hartmann, M. (Hrsg.): Agri-food Chain Relationships: 61-73. CAB International: Oxford.

Chaddad, F., Fischer, C., Hartmann, M. (2010): Lessons Learned: Recommendations for Future Research on Agri-food Chain Relationships. In: Fischer, C.; Hartmann, M. (Hrsg.): Agri-food Chain Relationships: 267-280. CAB International: Oxford.

Fischer, C. & Hartmann, M. (eds) (2010): Agri-food Chain Relationships.  CAB International.  Oxford.  300 pages. link

Fischer, C. & Hartmann, M. (2010): Introduction and Overview: Analysing Inter-organizational Relationships in Agri-food Chains.  In: Fischer, C. & Hartmann, M. (eds): Agri-food Chain Relationships.  CAB International.  Oxford.  Pages 11–21.

Hartmann, M., Frohberg, K. & Fischer, C. (2010): Building Sustainable Relationships in Agri-food Chains: Challenges from Farm to Retail.  In: Fischer, C. & Hartmann, M. (eds): Agri-food Chain Relationships.  CAB International.  Oxford.  Pages 25–44.

Fischer, C., Hartmann, M., Reynolds, N., Leat, P., Revoredo-Giha, C., Henchion, M., Gracia, A. & Albisu, L.M. (2010): Determinants of Sustainable Agri-food Chain Relationships in Europe.  In: Fischer, C. & Hartmann, M. (eds), Agri-food Chain Relationships.  CAB International.  Oxford.  Pages 119–134.

Hartmann, M., Maschkowski, G. (2009): Increasing Children's Fruit and Vegetable Consumption: Lessons from advertising. EuroChoices, 8 (3): 22-28. link

Fischer, C., Hartmann, M., Reynolds, N., Leat, P., Revoredo-Giha, C., Henchion, M. Albisu, L.M. & Gracia, A. (2009): Factors influencing contractual choice and sustainable relationships in European agri-food supply chains.  European Review of Agricultural Economics 36 (4): 541–569. link

Reynolds, N., Fischer, C. & Hartmann, M. (2009):
Determinants of sustainable business relationships in selected German agri-food chains.  British Food Journal 111 (8): 776–793.

Fischer, C., Hartmann, M., Reynolds, N., Leat, P., Revoredo-Giha, C., Henchion, M. Albisu, L.M. & Gracia, A. (2009):
Sustainability of Business Relationships in EU Agri-food Chains and Opportunities for Improvement.  Eurochoices 8 (3): 20–21.

Berg, E.; Hartmann, M.; Heckelei, T.; Holm-Müller, K.; Nolten, R.; Schiefer, G. (2009):
Risiken in der Agrar- und Ernährungswirtschaft und ihre Bewältigung. Berichte über Landwirtschaft 87 (8): 491-509.

Schiefer, J., Hartmann, M. (2008): Determinants of Competitive Advantage for German Food Processors. Agribusiness: An International Journal 24 (3): 306-319.

Bavarova, M., Fischer, C., Hartmann, M., Hockmann, H., und Reynolds, N. (2008): Germany. In: Hartmann, M., Reynolds, N. (2008): Key factors influencing economic relationships and communication in European agri-food chains. Main findings from the EU-financed research project FOODCOMM. Results Booklet, Bonn, S. 21-23.

Fischer, C., Hartmann, M. und Reynolds, N. (2008): Business Relationships and Communication in European Agri-Food Chains. In: Hartmann, M., Reynolds, N. (2008): Key factors influencing economic relationships and communication in European agri-food chains. Main findings from the EU-financed research project FOODCOMM. Results Booklet, Bonn, S. 4-17.

Fischer, C., M. Hartmann, M. Bavorova, H. Hockmann, H. Suvanto, L. Viitaharju, P. Leat, C. Revoredo-Giha, M. Henchion, C. McGee, G. Dybowski, und M. Kobuszynska(2008):
Business Relationships and B2B Communication in Selected European Agrifood Chains – First Empirical Evidence: International Food and Agribusiness Management Review, Vol. 11(2): 73-99.

Hartmann, M., Rudloff, B., Heckelei, T. (Hrsg, 2008): Food Regulation and Trade: Institutional Framework, Concepts of Analysis and Empirical Evidence. Special Issue, Journal of Inter­national Agricultural Trade and Development 4 (1).

Hartmann, M., Rudloff, B., Heckelei, T. (2008): Introduction, Journal of International Agricultural Trade and Development 4 (1): 1-3.

Hartmann, M., Reynolds, N. (Hrsg., 2008): Key factors influencing economic relationships and communication in European agri-food chains. Main findings from the EU-financed research project FOODCOMM. Results Booklet, Bonn.

Hartmann, M., Lensch, A.K., Simons, J., Thrams, S. (2008): Nutrition and health claims – call for and justification of governmental intervention from the consumers’ perspective. Agrarwirtschaft, Jg. 57, Heft 2, S. 119-130.


Last Updated: Monday, April 15, 2013