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Christian Deutsch

Christian Deutsch

 Dipl.-Ing. agr.

External PhD student
Research assistant until Febr. 2018



Research interests

  • E-Commerce, M-Commerce Social-Commerce in food
  • Multi-, Cross-, Omni-Channel Retailing
  • Consumer behaviour
  • Competition theory and new institutional economics in conjunction to food,
  • Sustainable Food Value Chains, Chain Failures, Chain Goods, Club goods


Research project

Chain Failure and Chain Goods in Sustainable Food Value Chains

Involvement in courses

WS 2016: Seminar Marketing and Market Analysis „Omni-, Online-, Offline-Channel – Quo Vadis”


Journal publications

Deutsch, C., Reynolds, N.: Geklickt, gepackt, geliefert. Der Lebensmittel-Online-Handel als Markt mit Zukunft, Research & Results, 7/2017, Link

Contributions to conferences and workshops

Reynolds, N., Deutsch, C., Neubert H., (2016):  Omni-Channel The death of product innovations? A reality check for the food sector.ECR Tag – Digitale Realität die Welt zwischen Online und Offline  2016, 21-22 September, Berlin, DE .





Last update: 19.02.2018