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Thi Mai Ha Vo

MBA

External PhD student

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Research Interests

  • Consumer behavior in food retailing sector
  • Corporate social responsibility
  • Quantitative methods in marketing research

 

Professional activities 

10/2011 – current     PhD student (DAAD scholarship holder), Department of Agricultural and Food market research, Institute of Food and Resource Economics, University of Bonn, Germany.
10/2003 – 6/2011        Lecturer/researcher, Department of Commerce and International Business, Faculty of Business Administration, College of Economics, Hue University, Vietnam.
12/2000 – 9/2003        Specialist of economics, Department of Economics, People’s Committee of Hue City, Vietnam

Education

8/2005 – 8/2007          Master of Business Administration, College of Management, Southern Taiwan University, Taiwan.
9/1996 – 7/2000            Bachelor in Economics; Faculty of Economics, Hanoi National University, Vietnam.

 

Publications 

Vo, H.T.M., Hartmann, M., Langen, N. (2018): Rewarding the good and penalizing the bad? Consumers’ reaction to food retailers’ conduct. British Food Journal (accepted). 

 

 

Zuletzt geändert: 27.02.2018