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Ursula Ploll

M.Sc. Sustainable Development

Doctoral student
Department of Agricultural and Food market research
Nussallee 21
D-53115 Bonn, Germany
Tel. +49 (0)228 / 73-5963


Research Areas

  • Stakeholder acceptance of new technology
    • Consumer
    • Producer
  • Focus: biotechnology & bio-stimulants

Research Project

Microbe-induced Resistance to Agricultural Pests: Stakeholder evaluation and acceptance of Microbe-Induced Resistance (MiR) technology and products


Award of the Austrian Society of Agricultural Economics 2018 for young researchers for her thesis "Motives of Austrian Vegetarians and Vegans and their Behavioural Expressions".


Journal publications (peer reviwed)

Stern, T., Ploll, U., Spies, R., Schwarzbauer, P., Hesser, F., & Ranacher, L. (2018). Understanding Perceptions of the Bioeconomy in Austria—An Explorative Case Study. Sustainability, 10(11), 4142. doi:10.3390/su10114142

Contributions to scientific conferences

Ploll, U. (2018). Behavioural Implications of a Vegetarians’ or Vegans’ Motivation. ÖGA Tagungsband 2018, 145-146.

Ploll, U., Petritz, H., Stern, T. (2018). Diffusion of vegetarian and vegan diets as social innovations: motive dynamics and impacts on environmental- and animal-conscious behaviour. Presentation at the 9th International ustainability Transitions Conference, Track 5 “Civil society, culture and social movements”. 12. – 14. Juni 2018, Manchester, Großbritannien.

Petritz, H. & Ploll, U. (2016). Vegetarianism and Veganism. Poster presentation at the 26th annual conference of the Austrian Society of Agricultural Economics, 15. September 2016, Vienna, Austria. Short paper in the ÖGA Tagungsband 2016, 101.




Last update: 02.07.2019