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Nina Langen

Dr.

Research Assistent
Department of Agricultural and Food Market Research
Nussallee 21 (House 2)
53115 Bonn
Tel. 0228 / 73-(77 52)
Fax. 0228 / 73-(33 74)

E-Mail:

Research Interests

  •  Fair Trade und Charitable Giving
  •  Cause-related Marketing
  •  LOHAS und Ethical Consumption
  •  Latent Class Analysis, Discrete Choice Analysis, Auctions
  •  Information Display Board
  • Food Waste

 

Involvement in scientific courses

WS 2012/2013: Lecture “Ethics in consumption and production” with Monika Hartmann

WS 2012/2013: Seminar “The Cow in the head of the consumer” with Monika Hartmann

Seminar Marketing/Marktlehre

  • WS 2010/2011:  Die Kommunikation von gesellschaftlichem Engagement in Unternehmen der Lebensmittelwirtschaft

Seminar Marketing/Marktlehre

  • SS 2011: Boycotts and Buycotts with a special focus on food

Seminar zur Marktlehre/Branchenanalyse

  • WS 2007/2008: Fairer Handel – Faires Handeln von Konsumenten und Unternehmen

Seminar Marketing

  • SS 2009: Kaufentscheidungen

 

Partner

Center for Development Research, Department of Economic and Technological Change, ZEF B,

ZEF Junior Researcher Nina Langen

 

Publications

Books and Book Contributions

Langen, N. (2013): Ethics in Consumer Choice – An Analysis based on the Example of Coffee. Springer Gabler: Wiesbaden.

Langen, N. (2012): Wie bedeutsam sind ethische Aspekte bei Kaufentscheidungen? Erkenntnisse aus fünf Verbraucherstudien. In: Decker, M.; Grunwald, A.; Knapp, M. (Eds): Der Systemblick auf Innovation – Technikfolgenabschätzung in der Technikgestaltung. Berlin: Edition Sigma.

Langen, N. (2010): Fairer Handel und Spenden aus Konsumentensicht. In: Aichholzer, G. et al. (2010): Technology Governance: Der Beitrag der Technikfolgenabschätzung. Gesellschaft - Technik - Umwelt. Neue Folge 13. Berlin: Edition Sigma.

Langen, N.; Grebitus, C.; Hartmann, M. (2009): Fair Trade and Donations: two possibilities to contribute to poverty alleviation in daily purchase decisions – Do consumers care?, In: Klein, A. and Thoresen, V. (eds.): Making a Difference: Putting Consumer Citizenship into Action, Consumer Citizenship: Promoting New Responses, Vol. 5, pp. 60-73.

Peer Reviewed Journal Publications

Langen, N., Grebitus, C. und Hartmann, M. (2013): Success factors of Cause-related Marketing in Germany, Agribusiness 29 (2): 207-227. Link

Kloeckner, H.; Langen, N.; Hartmann, M. (2012): COO labeling as a tool for pepper differentiation in Germany: Insights into the taste perception of organic food shoppers. British Food Journal (Forthcoming).

Langen, N. (2011): Are ethical consumption and charitable giving substitutes or not? Insights into consumers' coffee choice, Food Quality and Preferences, 22 (5): 412-421. doi:10.1016/j.foodqual.2011.02.002.

Langen, N., Grebitus, C.; M. Hartmann: Is there need for more transparency and efficiency in cause-related marketing? International Journal on Food System Dynamics,Vol 1 (4), pp. 366-381 . link

Conference Presentations

Langen, N. and Sahinol, M. (2012): Politics of Numbers? Food losses and food waste – the German discussion. Poster presented at the NTA5 – 5. Tagung des Netzwerks TA und Jubiläumsfeier 20 Jahre TA-Swiss:
Vordenken – mitdenken – nachdenken. Technikfolgenabschätzung im Dienst einer pluralistischen Politik, October 29-31, 2012, Bern, Switzerland.

Langen, N. and Hartmann, M. (2012): Chocolate Brands’ Communication of Corporate Social Responsibility in Germany. Paper presented at the First Conference on Economics and Politics of Chocolate, September 17-19, 2012, Leuven, Belgium.

Klink, J., Langen, N. and Hartmann, M. (2012): Intended purchase decisions of Cause-related Marketing products –An application of the Theory of Reasoned Action. Paper presented at the Corporate Responsibility Research Conference (CRRC) ‘Beyond the limits – below potential’, September 12-14, 2012, Bordeaux, France.

Saverimuthu, D. and Langen, N. (2012): What role does information play to consumers in a Cause-related Marketing campaign? Paper presented at the Corporate Responsibility Research Conference (CRRC) ‘Beyond the limits – below potential’, September 12-14, 2012, Bordeaux, France.

Langen, N. (2012): Mission Nachhaltigkeit – Ein Thema mit Sexappeal für Schülerinnen und Schüler? Welchen Einfluss kann Bildung überhaupt haben? Fachtagung Bildung für Nachhaltige Entwicklung im Ganztag, September 04, 2012, Recklinghausen, Germany.

Langen, N. (2012): Who gets the premium? Evidence from the German coffee market and consumers’ expectations, Paper presented at the Fair Trade International Symposium 2012, Liverpool, UK.

Langen, N. and Hartmann, M. (2012): Chocolate Brands’ Communication of Corporate Social Responsibility in Germany, Paper presented at the 6th International European Forum on System Dynamics and Innovation in Food Networks, February 13-17, 2012, Innsbruck-Igls, Austria.

Langen, N. (2011): Stated versus revealed preferences for ethical consumption – Insights from organic yoghurt shoppers, selected paper to be presented at Sustainable Consumption Conference 2011, “Sustainable Consumption – Towards Action and Impact", November 6- 8, 2011, Hamburg, Germany.

Langen, N. (2011): Cause-related Marketing – Greenwashing der Unternehmen oder eine Möglichkeit für Konsumenten schnell und einfach Gutes zu tun? selected paper presented at Herbsttagung der Wissenschaftlichen Kommission Nachhaltigkeitsmanagement (WK NAMA) in Zusammenarbeit mit der Kommission Wissenschaftstheorie und Ethik in der Wirtschaftswissenschaft (WK WEW) im Verband der Hochschullehrer der Betriebswirtschaftslehre (VHB), „Gesellschaftliche Verantwortung von Unternehmen – Wege zu mehr Glaubwürdigkeit und Sichtbarkeit", October 6-7, 2011, Berlin, Germany.

Langen, N. and Hartmann, M. (2011): Communication of Corporate Social Responsibility by Chocolate Brands in Germany, selected paper presented at Corporate Responsibility Research Conference 2011, „Embracing Diversity - Driving the Debate”, September 12-14, 2011, Leeds, UK.

Langen, N. and Grebitus, C. (2011): Cause-related Marketing: A Tool to Arrive at Sustainability? presented at AAEA, Pittsburgh, USA. 

Langen, N. and Saverimuthu, D. (2011): Organic consumers’ favoured attributes of yoghurt – Me or the others? Paper to be presented at the 5. ICSCR Conference, Consumer 2011 ’Consumer behaviour for a sustainable future’, July 18-20, 2011, Bonn, Germany.

Saverimuthu, D., Langen, N.; Hartmann, M. (2011): Arriving at social and environmental sustainability: The role of information shaping consumers’ attitudes towards Cause-related Marketing. Paper to be presented at the 5. ICSCR Conference, Consumer 2011 ’Consumer behaviour for a sustainable future’, July 18-20, 2011, Bonn, Germany.

Langen, N. (2011): Produkte mit Zusatznutzen für Konsumenten und was die Landwirtschaft daraus lernen kann – am Beispiel Bio, Fair Trade und Cause-related Marketing. Presentation at the SGA Tagung ‚Das Bild der Landwirtschaft im XXI Jahrhundert’, March 31 to April 1, 2011, Murten, Switzerland.

Langen, N.; Hartmann, M. (2011): New forms of consumer power – Implications from the first Cologne Carrotmob. Paper presented at the 5th International European Forum on System Dynamics and Innovation in Food Networks, February 14-18, 2011, Innsbruck-Igls, Austria.

Langen, N. (2010): Die Bedeutung ethischer Aspekte bei Kaufentscheidungen – Eine empirische Analyse am Beispiel Kaffee, Poster presented at the NTA4, ’Der Systemblick auf Innovation – Technikfolgenabschätzung in der Technikgestaltung’‚ November 24-26, 2010, Berlin, Germany.      

Langen, N.; Saverimuthu, D.; Grebitus, C.; Hartmann, M. (2010): Acceptance and critical success factors of Cause-related Marketing in Germany – evidence from a consumer survey, Paper presented at the Corporate Responsibility Research Conference 2010 ‘Sustainability Management in a Diverse World’, September 15-17, 2010, Marseille, France.

Langen, N.; Roidl, V.; Hartmann, M. (2010): How important are Fair Trade, organic production and Cause-related Marketing for the product choice - the use of the Information Display Matrix to uncover the in-formation search process. Paper presented at the 11.th Biennial ISEE Conference ‘Advancing sustainability in a time of crisis’, August 22-25, 2010, Oldenburg and Bremen, Germany.

Langen, N.; Grebitus, C.; Hartmann, M. (2010): Is Cause-related Marketing greenwashing? Paper presented at the 11.th Biennial ISEE Conference ‘Advancing sustainability in a time of crisis’, August 22-25, 2010, Oldenburg and Bremen, Germany.

Kloeckner, H.; Langen, N.; Hartmann, M. (2010): The Role of Taste Perception for the Success of Country of Origin Labelling in the Case of Organic Pepper, Paper presented at the Joint Annual Meeting of the AAEA, CAES, & WAEA 2010, July 25-27, 2010, Denver, USA.

Langen, N.; Grebitus, C.; Hartmann, M. (2010): Consumers’ willingness to pay for coffee differentiation: A comparison of Fair Trade, organic, and cause-related marketing coffees – and a mix thereof. Poster presented at the Joint Annual Meeting of the AAEA, CAES, & WAEA 2010, July 25-27, 2010, Denver, USA.

Langen, N.; Grebitus, C.; Hartmann, M. (2010): Is there need for more transparency and efficiency in Cause-related Marketing. Paper presented at the 4th International European Forum on System Dynamics and Innovation in Food Networks, February 8-12, 2010, Innsbruck-Igls, Austria.

Langen, N.; Grebitus, C.; Hartmann, M. (2009): Do German consumers differentiate between Fair Trade certification and charitable giving. Presented at the Tropentag 2009, International Conference on 'Biophysical and Socio-economic Frame Conditions for the Sustainable Management of Natural Resources', October 6-8, 2009, Hamburg, Germany.

Langen, N. (2009): Ethical coffee consumers’ willingness to pay: A comparison of Fair Trade, organic, and cause-related marketing coffees. Paper presented at the EAAE PhD workshop 2009, Economics and Social Science Research in Food, Agriculture, Environment and Development, September 10-11, 2009, Gießen, Germany.

Grebitus, C.; Hartmann, M.; Langen, N. (2009): The ethical consumer’s willingness to pay for coffee: A comparison of donations, Fair Trade, organic, and cause-related marketing coffees. Paper presented at the II Workshop on Valuation Methods in Agro-food and Environmental Economics “Experimental Auctions: Theoretical background and empirical applications”, July 2-3, 2009, Barcelona, Spain.

Langen, N.; Grebitus, C.; Hartmann, M. (2009): Fair Trade and donations: two possibilities to contribute to poverty alleviation in daily purchase decisions. Paper presented at the CCN sixth annual conference, March 23-24, 2009, Berlin, Germany.

Langen, N. (2008): Fairer Handel und Spenden aus Konsumentensicht. Poster presented at the TA’08 NTA3: Technology Governance: Der Beitrag der Technikfolgenabschätzung, Mai 28-30, 2008, Vienna, Austria.

Miscellaneous

Langen, N. (2012): Forschungsbaustein B: Befragung von Privathaushalten durch die Verbraucherzentrale Nordrhein-Westfalen. In: Teitscheid et al. (Ed.): Verringerung von Lebensmittelabfällen –Identifikation von Ursachen und Handlungsoptionen in Nordrhein-Westfalen. Studie für den Runden Tisch „Neue Wertschätzung von Lebensmitteln“ des Ministeriums für Klimaschutz, Umwelt, Landwirtschaft, Natur und Verbraucherschutz des Landes Nordrhein-Westfalen, pp. 61-82.

Langen, N. (2010): Der Lebensmittelmarkt in Deutschland – Umsätze, Trends, und Wide sprüche, in: Heidelberger Life-Science Lab: Molekulare Gastronomie und Geschmacksforschung - Meisterköche zwischen Labor und Küche, December 11-13, 2009, Bad Dürkheim, Germany.

Langen, N. (2009): Biosiegel, Fair Trade Label und Spendenlogo – macht das einen Unterschied? Oder: welcher Kaffee für welchen Käufer, Workshop held at the KarmaKonsum Green Camp, June 20, 2009, Frankfurt/Main, Germany.

 

Last Updated: Tuesday, March 26, 2013