Sie sind hier: ILRMarktforschungMitarbeiter Klink

 

© Lauterwasser

Jeanette Leila Klink-Lehmann

Dipl. oecotroph.

Doktorandin
Lehrstuhl für Marktforschung der Agrar- und Ernährungswirtschaft
Nussallee 21 (Haus 2)
53115 Bonn

Tel:  +49-(0)228-73-3580
Fax: +49-(0)228-73-3374
Email:

Themenschwerpunkte der wissenschaftlichen Arbeit:

  • Comunication of sustainability,  Labeling,  Cause related Marketing (CrM)
  • Consumer behavior
  • Corporate Social Responsibility
  • Sustainability in the food industry
  • Sustainable consumption
  • Animal welfare

Aktuelles Forschungsprojekt

Sociallab: Society's perception of animal husbandry

Beteiligung an Lehrveranstaltungen

Seit SS 2015: Food Industrial Economics

WS 2016/17: Markstrat – Marketing in Theory and Praxis

WS 2013/14: Seminar Marketing and Market Analysis „On-Products Communication on Fruit Beverages”

Veröffentlichungen

Zeitschriftenbeiträge

Sommer, F., Klink, J., Senkel, D., Hartmann, M. (2015): Determinants of Web - based CSR Disclosure in the Food Industry International Journal on Food System Dynamics, 6(1): 24-31. Link

Hartmann, M., Klink, J. and Simons, J. (2015). Cause related marketing in the German retail sector: Exploring the role of consumers’ trust. Food Policy. Link

Klink, J., Langen, N., Hecht, S., Hartmann, M. (2014): Sustainability as Sales Argument in the Fruit Juice Industry? An Analysis of On-Product Communication, International Journal on Food System Dynamics, 5(3): 144-158. Link

Buchbeiträge

Klink, J., Langen, N.,  Hartmann, M. (2016). Kommunikation von Nachhaltigkeit–Eine vergleichende Analyse des Schokoladen-und Fruchtsaftsektors. In: Willers, C., CSR und Lebensmittelwirtschaft, Springer, Berlin Heidelberg: 225-240. Link

Klink, J., Langen, N., Hartmann, M. (2015): The individual search behavior of consumers visualized by means of sequence analysis. In: Mußhoff et al. (Eds.), Neue Theorien und Methoden in den Wirtschafts- und Sozialwissenschaften des Landbaus. Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V. 50. Münster: 355-364.

Sonstige Beiträge

Klink, J., Langen, N. (2015): Gaining insights into the ‘animal welfare’ consumer - Segmentation based on two preferences elicitation methods, in conference proceedings of the Portuguese Marketing Conference‘ 15, Challenging the crisis legacy; What to expect from the next decade of marketing?, Oktober 29-30, Porto, Portugal: 160-185.

Klink, J., Sommer, F., Hartmann, M. (2014): Kommunikation und Nachhaltigkeit, in: Institut für Nachhaltiges Management e. V. (Eds.): Nachhaltigkeit in der Lebensmittelwirtschaft – Motivation, Hemmnisse und Kommunikation. Bonn: 26-46.

Berg, E., Hartmann, M., Kliebisch, C., Klink, J., Lendle, M., Rickert, S. (2014): Nachhaltigkeit erfolgreich umsetzen, in: Institut für Nachhaltiges Management e. V. (Eds.):  Nachhaltigkeit in in der Lebensmittelwirtschaft – Motivation, Hemmnisse und Kommunikation. Bonn: 47-51.

Konferenzbeiträge und Workshops

Uphoff, C., Klink-Lehmann, J., Hartmann, M. (2017): Fleischersatzprodukte – So gesund wie auf der Packung beworben?. Präsentiert auf dem 54. Wissenschaftlichen Kongress der Deutschen Gesellschaft für Ernährung, 01.-03. März 2017, Kiel, Deutschland.

Goddard, E., Hartmann, M., Klink-Lehmann, J. (2017): Public Acceptance of Antibiotic Use in Livestock Production - Canada and Germany, presented at the 11th International European Forum on System Dynamics and Innovation in Food Networks, February 13-17, 2017, Innsbruck-Igls, Austria.

Simons, J., Hartmann, M., Klink-Lehmann, J., Härlen, I., Vierboom, C. (2017): Acceptance of modern animal husbandry and the behavioural gap on meat markets, presented at the 11th International European Forum on System Dynamics and Innovation in Food Networks, February 13-17, 2017, Innsbruck-Igls, Austria.

Yeh, C.-H., Langen, N., Lorenz, B., Klink, J. (2015): Region of origin information’s influence on taste perception and consumer choice. Presented at Global Cleaner Production and Sustainable Consumption Conference 2015, 1-4 November, Sitges, Spain.

Klink, J. and Langen, N. (2015): Animal welfare - For whom is this really relevant? Paper presented at the 6th EAAE PhD Workshop, June 8-10, Rome, Italy.

Klink, J., Langen, N., Simons, J., Hartmann, M. (2015): Responsibility, control and labeling for sustainability in the meat sector, paper presented at the 143rd EAAE/AAEA Joint Seminar Consumer Behavior in a Changing World: Food, Culture and onsumer Behavior in a Changing World: Food, Culture and Society, March 25-27,2015, Naples, Italy.

Klink, J. and Langen, N. (2015):  Are farm animal welfare aspects of relevance in consumers’ purchase decision?, paper presented at the 9th International European Forum on System Dynamics and Innovation in Food Networks, February 09-13, Innsbruck-Igls, Austria.

Klink, J., Langen, N., Simons, J., Hartmann, M. (2014): Voluntary Sustainability Labels in the Meat Sector: Consumer Knowledge, Behavioral Effectiveness and Suitability of Responsibility, paper presented at the ESF Workshop The Effectiveness of Voluntary Sustainability Standards, October 01-03, 2014, Leuven, Belgium.

Klink, J., Langen, N., Hartmann, M. (2014): The Individual Behavior of Consumers Visualized by Means of Sequence Analysis, paper presented at the German Association of Agricultural Economists (GEWISOLA), 54rd Annual Conference, September 17-19, 2014, Göttingen, Germany.

Hartmann, M., Klink, J., Simons, J. (2014): Citizen-Consumer Gap with Respect to Animal Welfare, organized session at the 14th EAAE Congress , Agri-Food and Rural Innovations for Healthier Societies, August 26-29, 2014, Ljubljana, Slovenia.

Hartmann, M., Klink, J. (2014): Kommunikation von Nachhaltigkeit: Zielgruppen, Inhalte, Medien. Presentation at the final conference ‘Nachhaltigkeitsstudie Ernährung.NRW‘, June 24, Bonn, Germany.

Klink, J., Sommer, F., Appelt, D., Hartmann, M.(2014):  Food related communication on selected sustainability blogs – a content analysis, paper presented at the 2014 AAEA/EAAE/CAES Joint Symposium; Social Networks, Social Media and the Economics of Food, May 28-30, 2014, Montreal, Quebec, Canada.

Klink, J. and Hartmann, M. (2014): Nachhaltigkeit als Verkaufsargument am POS: Analyse am Beispiel von Fruchtsaftverpackungen. Presentation at the Workshop ‘Nachhaltigkeitsstudie Ernährung.NRW‘, April 3, Münster, Germany.

Klink, J., Hecht, S., Langen, N., Hartmann, M.(2014):  Sustainability as Sales Argument in the Fruit Juice Industry, paper presented at the 8th International European Forum on System Dynamics and Innovation in Food Networks, February 17-21, 2014, Innsbruck-Igls, Austria.

Sommer, F., Klink, J., Senkl, D., Hartmann, M. (2014):  Determinants of web-based CSR disclosure in the food industry, paper presented at the 8th International European Forum on System Dynamics and Innovation in Food Networks, February 1.-21, 2014, Innsbruck-Igls, Austria.

Sommer, F., Klink, J., Janßen, D., Hartmann, M. (2013): CSR-Communication on Firm and Brand Level, selected paper presented at the 2nd CSR Communication Conference, 18. – 20. September 2013, Aarhus, Denmark.

Langen, N., Klink, J. and Hartmann, M. (2013): Individualized or non-individualized IDM: What elicits consumer preferences best? Selected Paper presented at the Agricultural & Applied Economics Association’s 2013 AAEA & CAES Joint Annual Meeting, Washington, DC, August 4-6, 2013.

Klink, J. (2013): Social Media & Food – Onlineplattformen erobern den Sektor, Workshop held at the KarmaKonsum Conference Green Camp, May 23, 2013, Frankfurt/Main, Germany.

Klink, J., Langen, N. and Hartmann, M. (2013): The importance of animal welfare labels for con-sumers’ meat decision-making. Paper presented at the 134th EAAE Seminar 'Labels on sustainability: an issue for consumers, producers, policy makers, and NGOs', March 21-22, Paris, France.

Klink, J., Langen, N. and Hartmann, M. (2012): Intended purchase decisions of Cause-related Marketing products –An application of the Theory of Reasoned Action. Selected paper presented at the Corporate Responsibility Research Conference (CRRC) ‘Beyond the limits – below potential’, September 12-14, 2012, Bordeaux, France.

Betreute Abschlussarbeiten

  • What Determines Consumers' Decisions to Eat Meat Alternatives - An Empirical Analysis Based on an Extension of the Theory of Planned Behaviour
  • Reduktion des Antibiotikaeinsatzes in der Nutztierhaltung - Anforderungen an die Züchtung und Haltung sowie ökonomische Implikationen
  • Determinanten des Vegetarismus – Eine Literaturanalyse
  • Vergleichende Analyse der Wahrnehmung und Nutzung ausgewählter Öko-Label in Deutschland, Dänemark und Großbritannien
  • Dreidimensionale Marken in der Lebensmittelbranche - Ökonomische Relevanz und Herausforderungen der Registrierung
  • Tierwohl: Die Rolle von Information bei der Kaufentscheidung
  • Determinanten nachhaltigen Lebensmittelkonsums: Identifizierung von Verbrauchercharakteristika zur effektiven Gestaltung von Labelling
  • Online Brand Communities aus Sicht der Konsumenten: Analyse der Fanseiten Nutella und mymuesli
  • Reactions to sustainability campaigns in the German retail sector – A Twitter based content analysis-.
  • Möglichkeiten zur Analyse der Online-Marktforschung - Analyse am Beispiel von Online-Access-Panels.
  • Crowdsourcing als Form des Stakeholdermanagements.
  • Fresh Cut Produkte – Bestimmungsfaktoren für die Marktentwicklung.
  • Inhaltsanalytische Betrachtung der Produktverpackungen von ausgewählten Erfrischungsgetränken am POS.

 

 

Zuletzt geändert: Friday September 29 2017